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A video production brief serves as a strategic document that outlines the objectives, scope, and key details of a video project. It ensures all stakeholders are aligned on the creative vision, goals, and deliverables.
Our working process
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01
Project Overview
Brief summary of the video's purpose, theme, and concept.
02
Objective & Goals
Define what the video aims to achieve (e.g., brand awareness, education, sales).
03
Target Audience
Specify the demographics, interests, and behaviors of the intended viewers.
04
Video Style & Tone
Describe the desired look and feel (e.g., professional, cinematic, animated, documentary)
05
Core Message
Outline the main message or call-to-action (CTA) the video should convey.
06
Duration & Format
Specify the length of the video (e.g., 30 sec, 2 min) and deliverable formats (e.g., 4K, MP4).